To promote HondaVAC, a new in-car vacuum available in some Honda Odyssey minivan models, the automaker fired broadside tweets at 15 different snack brands. The campaign of only 60 tweets generated 10.6 million impressions, said Honda, in excess of the 500,000 they typically get in a day.
It’s the social media component speartip of a humorous new marketing push that will be followed with television ads.
“Dear @TacoBell crumbs, if you fall on my floor, you will be no mas,” read one tweet.
“Mmmmmmmm. The rainbow is tasty @Skittles,” read another, along with a picture of a rainbow of Skittles getting sucked into a HondaVAC.