We are often asked what a ternary triangle is and why we chose it to represent our team. A Ternary Triangle is defined as – A barycentric plot on three variables which sum to a constant, graphically depicting the ratios of the three variables as positions in an equilateral triangle. Simply put, it is a 3 sided object which sides equally support each other making it the strongest structural shape that exists. We chose this symbol because it represents our team’s core belief that much like the 3 sides of the ternary triangle leaning equally on one other to create strength, that our media, branding, and sales services will form a strong foundation, with each component being equally important in supporting the others. Our team believes that media, branding, and sales services are inseparable and all equally important to one another. Furthermore, to have a secure foundation and a platform for continuous growth all three must be equally considered.