The Who and Where of Social Media

By Ternary Triangle 6 years ago
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 The first step is to always know who you are marketing to.

  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media
  • In the 65 plus bracket, 43% are using social media
  • Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  • 71% of users access social media from a mobile device.




Next week we will start breaking it up by social media network, starting with Facebook….stay tuned…



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 Ternary Triangle

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