GeoMoment, a Zipwhip partner focused on digital strategy and engagement, recently launched their new SMSAD offering to unite online advertising tools like Google Adwords with Zipwhip’s landline and toll free texting platform. The end result is an offering that enablesconsumers to click on a Text Us Now link to seamlessly kick off a conversation with an actual representative from the advertising business, all on theirexisting business sales lines. In the first 60 days of trial, GeoMoment and their customer Warren Henry Automotive Group reported a 265% increase in click-through-rates on AdWords when changing the call-to-action from placing a phone call to sending a pre-canned message to text with a dealership representative. Furthermore, GeoMoment reported a 400-500% increase on traditional non-AdWords banner ads when adding the call-to-action for texting.
The details of the experience are as follows: When a consumer on their mobile phone enters a term into a search engine such as Google, GeoMoment embeds a hyperlink within clients’ AdWords display ads with the call-to-action “Text Us Now.” When the consumer clicks on the link from their smartphone, their native messaging app opens, and the business’s landline or toll free number and message body is auto-filled. The consumer only has to tap send, and the text is routed through Zipwhip and appears on the business’s computer. From Zipwhip applications, business representatives compose personalized replies. Marketing and advertisement channels can now leverage businesses’existing phone number to become a point of text message engagement.
Peter Quinones, Internet and E-commerce Manager of Warren Henry, saw a missed opportunity to connect with prospects. Previously using a short code to send automated texts from a 5-digit code, Peter expressed the desire to allow people to live text with his staff from their advertised toll free number. When the idea was brought to GeoMoment, Zipwhip was brought in to leverage their existing phone number. “The future of customer engagement is a dialogue, rather than a monologue. With text messaging being the preferred means of communication for almost every consumer, opening a two-way SMS communication channel on a business’s existing phone number is turning out to be more important than previously thought,” says Anthony Link, Co-Founder and CEO of GeoMoment.