GeoMoment, a Zipwhip partner focused on digital strategy and engagement, recently launched their new SMSAD offering to unite online advertising tools like Google Adwords with Zipwhip’s landline and toll free texting platform. The end result is an offering that enablesconsumers to click on a Text [...]
With football season kicking off, we are constantly being reminded of the importance of being a team player as we tune in to watch the big game each Monday night. Whether it is out on the field, in the office or even in the classroom, being an effective team player is essential to any group’s [...]
1. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb 2. “When you start with what’s at stake for the buyer, you earn the right to their attention.” — Jake Sorofman 3. “SEO is not something you do anymore. It’s what happens [...]
School and soon the holidays are looming right around the corner and the days of the kids being on their lazy summer schedules will soon come to a close. Whether back-to-school season means getting the children back into their early morning routines or running the neighborhood carpool, your home is [...]
Pre-roll advertisements or “in-stream” advertisements are shown on a website before a music video, video tutorial, or any short video. Most pre-roll ads have a “skip” option after the commercial has played for five seconds, making this five-second period crucial for your brand. According to [...]
My time with the team at Ternary Triangle was incredibly varied, from researching and writing editorial for online syndication, to walking the team dog, and performing the “low man on the totem pole” jobs like re-staining all the outdoor deck furniture. In my summer here I learned quite a bit, [...]
Part one of the article The Future of Mobile Beacons explains the benefits a consumer receives by downloading a retailer’s smartphone application. In part two of this series our team dives further into two companies striving to change the virtual world with mobile beacons and augmented reality [...]
Our team at Ternary Triangle has begun to research new technology bringing convenience to consumers all over the nation. In our search, we found a device geared toward the retailer-consumer relationship. The Future of Mobile Beacons: Part One will define how mobile beacons are changing the way [...]
Augmented Reality enhances a person’s view of the world around him or her. This technology gives the viewer a new way to learn about his or her favorite restaurant, clothing store, vacation spot, etc. Underlying these applications is your smartphone’s GPS and Compass features. There are many [...]
Press releases are a great way to promote your business. They can get your name in the media, improve your SEO and send traffic to your website at a low cost and time commitment. They may not land you on the pages of major national media outlets, but a press release can get you on aggregators like [...]